SWOT analysis is framework that organizations or teams (and probably individuals, too) can use to inform strategic planning.
| STRENGTHS | WEAKNESSES |
|---|---|
| 1. What is our competitive advantage? 2. What resources do we have? 3. What products are performing well? | 1. Where can we improve? 2. What products are underperforming? 3. Where are we lacking resources? |
| OPPORTUNITIES | THREATS |
| 1. What new technology can we use? 2. Can we expand our operations? 3. What new segments can we test? | 1. What regulations are changing? 2. What are competitors doing? 3. How are consumer trends changing? |
From Investopedia